Go Frack Yourself for Content
I may have a right to call myself a storyteller in business terms. I've written a mountain of blogs, white papers, brochures and ads, as well as producing them in some online, interactive, video or...
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Guest Post: On-Demand SV Breakfast in the Cloud
Here's a fun complete breakfast I prepared, photographed, ate and then wrote for the ServiceVirtualization.com community site sponsored by CA, ran Dec. 16, 2015. (See original post at...
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The Reverse Iceberg of Technology Marketing Part 1: Extreme Forces
Marketing in support of any complex technology is an inherently unstable proposition. Competition relentlessly drives innovation, and that need for innovation will drive change in how you position and...
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Marketers: Take the Ultimate Survey of All Surveys Ever
In digital marketing, the good old market survey (or, MkSurvey™) remains one of the staples of our business. While surveys can become very useful research assets that add value for you and your...
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blueFug Announces 10,000X Growth in Q2 2016
Garners New Clients in Launching Technology Marketing Advisory BusinessSEATTLE, Wash. – Despite an unpredictable environment for technology-related startups and venture capital, Seattle-area technology...
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What I Learned From My Survey About Surveys
You might have seen my very serious invitation about taking a marketing survey about marketing surveys recently. Since I have a lot of connections and friends involved in some form of technology...
View ArticlePodcast: How to Build a Content Marketing Strategy
You can now say you knew me when I appeared in the first season of @thescottking's "The Scott King Show" which is a podcast for CMOs and technology marketers. Scott and I had a great run at ITKO LISA...
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Play it Forward, Sales: Give Marketing Access for Customer Case Studies
The most frustrating part of being a marketer, at least in companies with high-touch sales cycles, occurs when sales gates access to current customers.We’re all on the same team here. Sales is on the...
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What Worked: Make the CTO a Marketing Asset
People sometimes ask me“what worked?” What made our little startup ITKO go from 3 guys in an attic in 2004, aiming for a product space that did not yet exist, to a scrappy Series A company in 2006, to...
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Why Hire an Outsider to Cure Your Content Conundrum?
You are experts in your own technology space. You know your customers. You are deeply involved in how your solutions are designed and delivered.Why bring in an outsider like me to help you with...
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